- +40%
Organic traffic growth
Looking to establish their presence online and rank for competitive flooring keywords across Melbourne, Melbourne QTF partnered with Champion Web Studio. We built a fast, conversion-focused website from the ground up and implemented a targeted local SEO strategy — resulting in page one rankings and a significant increase in quote requests.
About Melbourne QTF
Melbourne QTF are a premium timber flooring supplier and installer based in Ravenhall, serving all Melbourne suburbs. With a team of former installers turned flooring specialists, they bring real trade expertise to every job — offering over 100 colours and finishes across engineered timber, hybrid, laminate, and herringbone flooring. What sets them apart is their honest, no-pressure approach and their commitment to getting the details right, from subfloor preparation through to final installation.
The challenge
Melbourne QTF had the expertise, the product range, and the reputation — but their online presence wasn’t reflecting any of it. With no real SEO strategy in place, they were virtually invisible on Google in a competitive local market where customers are actively searching for flooring suppliers and installers every day.
Their existing website wasn’t converting visitors into enquiries, and they had no clear way to reach homeowners and renovators across the Melbourne suburbs they service. They needed a partner who understood both web design and local SEO — and could build something that would actually generate leads.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Champion Web Studio, Melbourne QTF has seen a strong uplift in organic search visibility across Melbourne’s competitive flooring market. With a new website built for performance and a targeted local SEO strategy, the outcomes speak for themselves:
Increase in organic traffic
Increase in quote requests
Growth in new users from search
The Solution
For Melbourne QTF, we built a complete digital foundation designed to attract and convert local flooring customers across Melbourne.
Melbourne QTF worked closely with Champion Web Studio throughout the entire process, with clear communication at every stage to make sure the final result matched their vision and business goals.
“Champion Web Studio have become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Champion, we can accomplish so much more.”
- Search engine optimization (SEO)
- Local SEO & Google Business Profile
- Web Design & Development
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
